Original title: E-sports industry is derived "Super Digital Scene" Recently, 2021 Global E-sports Leaders Summit and Tencent EDonautical Annual Conference was held in Haikou International Convention and Exhibition Center in Hainan Province.
Tencent Group Senior Vice President Ma Xiaomei delivered a speech with the "domain competition and co-construction super digital scene". He believes that simple sports has been difficult to carry the value and boundary of electrical competition, and e-sports is becoming a brand new "super digital scene". For the value and energy, Ma Xiaomei believes that there are four keywords, respectively Yes: technology, people, responsibility and value.
Similarly, the electrical industry has also evolved into a "electric competition +" lifestyle. Good business China has become the highest-ended e-sports market in the past five years, and the "electric competition" has taken a policy dividend, and continuously improves its own industrial ecology and continues to achieve rapid development. Recently, Tencent’s E-Competition Joint Penguin Wisdom Released "2021 China E-sports Industry Development Report", showing 2021 global electricity audience billions, of which the core e-sports enthusiasts occupy hundreds of millions of, and occasionally watch the non-core audience. Among them, China’s core electricity competition is 92.8 million, including 39% of female electrical cell users. China’s electric competition has incorporated 100 million US dollars, which has become the highest income of global events, which has increased by 14% compared to 2020 billions, exceeding North America and Western Europe.
In China, the capital of more than 80% of the provincial capital of the national competition has completed the landing of the electric competition, Beijing, Shanghai, Haikou, Hangzhou, Xi’an, Wuhan and other cities have found their own electricity development path, 13 cities have an electric competitor.
According to incomplete statistics, the national total 26 provincial administrative districts clearly stated that supporting electrical industries or launching relevant support policies, many urban flowers in electricity industry, forming industrial clusters, electricity companies, teams have injected, pulling urban economic and cultural development . The new live-action e-sports scene "radiation" to the catering, shopping malls and other Tencent Essentials "Super Digital Scene", it looks indeed abstract and broad, what is it? Beijing Youth Daily reporter interviewed Ma Xiaoyu, senior vice president of Tencent Group, explained: "Super Digital Scene" is our understanding of the essence of the game and thinking about the value of game value. The game is actually a digital scene driven by technology, there are many possibilities.
It is possible to include more possibilities in the context of "super digital scene", such as the integration of electricity and traditional sports, "online + line" trend, traditional culture innovation and inheritance It has highlighted the unique development potential of digital economy, bringing new vitality for the global economic development.
In order to create a "super digital scene", Tencent’s electrical competition launched a "new business plan", including many aspects such as tourism, entertainment, catering and life, using its broad electricity IP resources, to create more immersive electricity for the public Sports. "Small to a cup of coffee, big to eat, and even the people exchange, today’s electrical competition can create a connection in more and more life scenes, becoming a new way of life." Ma Xiaoyi said, Tencent The race is a lot of exploration attempts with cooperation with major cities.
"In April this year, the CF professional alliance has settled in Wuhan. In addition to the event itself, it also opened a variety of line life scenes, including catering, hotels, shopping malls, travel, etc., build an electric competition. These have indicated that the electrical competition has transcendent itself. Energy, becoming new motivation to promote economic recovery and restart cultural exchanges.
"He is an example of Iceland.
Not only is the Icelandic tourism industry, but also to see the energy of the world, the energy of the new language of the electrical compete is connected to different cultures.
"The new selection E-Jing Hotel is attractive to the young people, and the e-sports hotel is generally opened in the country, and the domestic huge e-sports population provides full" power ". .
For this type of hotel form, the Papeng Gold Wing CEO Xu Peng Summary: "E-sports hotel is relatively high, young people are the main consumer groups, loyalty and repurchase rates are also super commercial travel customers, which also became energy competition. One of the reasons why the epidemic recovery is in advance.
"The data shows that in early 2020, the number of national electricity hotels is less than 1400. As of the end of November 2020, the national OTA can survive more than 10,000 national OTA. Such an e-sports hotel is not cheap, North Youth Daily reporters The hotel is available on the website, and the TV hotel is 10% to 30% compared to the ordinary hotel. Taking the Haikou International Chain Hotel, the normal reservation cost is 800 yuan / evening, the electrical competition is priced at 1588 yuan / Bally, it is mostly 95 or 00 for the customer base.
Compared to other hotels, the TV is mainly providing a more comfortable electrical environment, creates a more comfortable social place for young people, and the three five friends have a few games together, and the preferred electricity hotel.
Beiqing reporter founded the electrical hotel, as a professional electrical room, not in the hotel room, plus two computers, in addition to configuring super high game equipment: Also in the housing environment, there are many hard work, human body Engineering electrical competition, comfortable bedding, strictly disinfected environment, etc. Considering that game users typically like multi-person needs, they also set a variety of room types such as double room, triple room, quadruple room. The investment has been returned. Since the electrospheric housing, REVPAR has been compared to the ordinary room type by more than 150 yuan.
The emergence of the electrical competition allows the vast players to have more options.
(Editor: Wu Nan, Ma Chang) Sharing let more people see recommendation reading.